Privacy Policy

When you order a panel and create an account, we collect a small set of details, and nothing we don't need:

• About you: name, preferred name, date of birth, and gender
• How to reach you: email, mobile, and residential address
• Your health information: your blood test results and any health goals you choose to share. This is sensitive information under the Privacy Act and gets a higher level of protection. We only collect it with your consent, and only to arrange your referral and show you your results.
• Payment details: handled by our payment provider. We never see or store your card number.
• Account and technical: the email you sign in with, plus basic technical data like your IP address and browser type, collected through cookies and analytics.

We don't collect Medicare numbers, or anything about your background, beliefs, or politics. We don't need it.

• Directly from you, when you check out, create an account, or get in touch.
• From our accredited Australian pathology partner, when they return your completed results to us.
• Automatically, through cookies and analytics when you browse our site.

We use your information to:

• Arrange your pathology referral and get your test done
• Show your blood test results securely in your portal
• Send you transactional emails about your order and results
• Send you optional updates and offers (you can opt out any time)
• Improve Honed using aggregated, de-identified data
• Meet our legal obligations

We won't use your health information for anything else without asking you first.

We share your information only when we need to, and only with:

• Our accredited Australian pathology partner, to arrange your referral and return your results
• The service providers that help us operate, such as payments, email, and hosting, under contract and only as needed
• Professional advisers, like our lawyers and accountants, under confidentiality
• Anyone we're required to share with by law, or to help in an emergency where someone's life or safety is at risk

We never sell your information, and we never share your health information with insurers, employers, or advertisers.

While we store your personal information in Australia, the third parties we share it with may store, transfer, or access your personal information outside Australia, including in the United States. We will only disclose your personal information overseas in accordance with the Australian Privacy Principles.

Before we disclose your information overseas, we take reasonable steps to make sure it's handled consistently with the Australian Privacy Principles: we send only what's necessary, we put contracts in place that require overseas recipients to protect it, and we keep oversight of how they handle it.

We take reasonable steps to protect your information from misuse, loss, and unauthorised access, including suitable physical, electronic, and managerial safeguards. No system is ever completely secure, so while we work hard to protect your information, we can't guarantee it absolutely.

We keep your information for as long as your account is active, and for 7 years afterwards to meet our legal obligations, unless you ask us to delete it sooner and we're not required by law to keep it.

We use cookies and similar technologies on our website and in our emails. Cookies are small text files stored in your browser. By themselves they don't tell us your name or email, but they recognise you when you return, and they let third parties such as Google and Meta show our advertisements in your social media and online feeds as part of our retargeting campaigns. If you give us personal information, it may be linked to the data stored in the cookie.

We use Google Analytics to understand how our site is used, and we may enable Google Analytics Advertising Features, including Remarketing, Demographics and Interest Reports, and advertising reporting. We also use Meta's advertising tools, such as the Meta Pixel, to measure how our ads perform and to show you more relevant ads on Facebook and Instagram.

You can block or delete cookies through your browser settings. You can opt out of Google Analytics Advertising Features with Google's opt-out browser add-on, and manage ad personalisation through Google's Ads Settings. We never share your blood test results or other health information with advertisers or ad networks.

We use artificial intelligence (AI) and machine learning in our business, including tools provided by third parties, where it's lawful and helps us run Honed, improve our service, and support you. This may include:

• Helping analyse and explain your blood test results
• Assisting our customer support
• Improving and developing our products and services, including training and refining models on de-identified data
• Supporting our internal and administrative operations

Some of these tools are provided by third parties who may process your information overseas (see Sending information overseas above). We only share what's necessary, under contract, and we never use AI to share your health information with advertisers.

AI never replaces professional medical judgement. We don't use AI to diagnose you, decide your treatment, or give you medical advice, and our use of AI complies with the Therapeutic Goods Act 1989 (Cth) and AHPRA's advertising requirements. Anything shown alongside your results is general information only, not a diagnosis. Where AI is involved in a decision that could significantly affect you, a person reviews that decision and we'll let you know.

We treat anything AI generates or infers about you as your personal information, with all the rights set out in this policy.

You can always:

• Access the personal information we hold about you
• Correct anything that's wrong or out of date
• Ask us to delete your information (subject to legal retention requirements)
• Opt out of marketing any time
• Make a complaint to us first, and if you're not satisfied, to the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au or 1300 363 992

To do any of these, email us at hello@honed.health. We may need to confirm your identity first, and we'll respond within a reasonable time.

Honed is for adults aged 18 and over. We don't knowingly collect information from anyone under 18. If you believe we have, let us know and we'll delete it.

We may update this policy from time to time. If we make a material change, we'll let registered users know by email and update the date at the top of this page.

For any questions, requests, or complaints:

Simple AI Agency Pty Ltd (ABN 43 694 759 763) trading as Honed Health
Email: hello@honed.health